OK, it sounds kind of dull and boring - Strategic Planning. What? Sit around and talk about goals and objectives? For things in the future? We've got stuff to do now!
But really, developing a strong Strategic Plan is one of the best things you can do for your organization. And it is one of the first things that gets put on the back burner, especially with young, small and cash poor groups. It seems there is too much to accomplish in the here and now to stop and take some time and talk about the future.
But the time is always well spent. Pick a day when your board members can gather together and "vision" about the organization's future direction. Depending on your group, specific staff and volunteers may be invited to participate as well. Sometimes bringing in an outside, objective and experienced consultant can help in getting the plan underway. But don't forget, no matter who helps to develop the plan, the Board of Directors/Trustees are responsible for adopting it and ensuring the organization adheres to it.
Don't make the mistake of thinking that you're done with the Strategic Plan once you've typed it all up and distributed copies and put it in a folder. Think of if as a fluid, ongoing plan and use it as your road map as the organization grows and moves forward. Reveiw it quarterly and make updates when necessary.
Going through a good and indepth Strategic Planning session can really be motivating! You see all that you want and can accomplish for the organization. Your understanding of the mission is clear and detailed. You're ready to conquer all!
Now, go plan!
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